Months leading up to the party a series of social media components were launched via Facebook.
1) Special Edition SuperHero cards of the parents. (they had hidden clues to solving the codes).
2) SuperHero movie clips relating to the plot of the party were released.
3) Interactive missions starring:
Robin the Boy Wonder infiltrating Lex Luthor's labs (also providing clues).
4) Status reports from the
Justice League of America: newsflash, weather, updates, missions, winners, etc.